Influence The Psychology of Persuasion By Robert B. Cialdini, Phd This book on “the psychology of compliance” is a classic, and may well be referenced in half of the other books I have reviewed here. There are very influential ideas here. One of the largest values of reading this book Read more
Call to Action Bryan Eisenberg & Jeffery Eisenberg Secret Formulas to Improve Online Results This book is very dense on online marketing information – just about every page has a good idea, cites a useful study, or strong recommendations based on experience. The same conversion goal or singular conversion path Read more
Ca$hing in with Content By David Meerman Scott How Innovative Marketers use Digital Information to turn Browsers into Buyers Looking at a number of top web sites, Scott makes the case that: “Marketers working at companies with innovative web sites know that first and foremost, site visitors want access to Read more
Web Copy That Sells By Maria Veloso The Revolutionary Formula for Creating Killer Copy Every Time First off, this book gets top marks for actually providing a simple, straightforward “Blueprint” for actually writing good copy. One that you can apply with your next client. This book also focuses more on Read more
Winning Results With Google AdWords By Andrew Goodman Pay per Click Marketing is an essential pillar of a solid search marketing strategy, and a very effective way to get any message out to a targeted audience. While easy to do, it is also easy to do poorly, or to do Read more
Your Marketing Sucks By Mark Stephens Marketing that Sucks: We are a wonderful firm composed of wonderful people and we have a wonderful product for wonderful people. Buy us and you’ll feel wonderful, and your life will be wonderful everafter Most marketing is spending camouflaged as marketing – just money Read more
A New Brand World 8 Principles for Achieving Brand Leadership in the 21st Century By Scott Bedbury “Companies that present a clear, cohesive, distinctive, and relevant brand identity can create a presence in the marketplace, add value to their products, and may command a price premium” As an alumni of Read more
Permission Marketing Turning Strangers into Friends and Friends into Customers By Seth Godin “Permission Marketing encourages consumers to participate in a long-term, interactive marketing campaign in which they are rewarded in some eay for paying attention to increasingly relevant messages…. Permission Marketing is anticipated, personal, relevant” In a world with Read more
Words That Work It’s not what you say, It’s what people hear By Dr. Frank Luntz “You can have the best message in the world, but the person on the receiving end will always understand it through the prism of his or her own emotions, preconceptions, prejudices, and pre-existing beliefs.” Read more
Unleashing the Idea Virus By Seth Godin Stop marketing AT people! Turn your ideas into epidemics by helping your customers do the marketing for you. This is a follow up to “Permission Marketing” – in answer to the question “How do we get attention to ask for permission in the Read more