DON’T BE THE “MARK” IN THE GOOGLE ADS GAME
DON’T BE THE “MARK” IN THE GOOGLE ADS GAME Make Sure Your Google Ads Budget is spent effectively for you, not Google In the poker game or at the pool…
TARGET THE WHOLE CUSTOMER JOURNEY WITH GOOGLE ADS
Target The Whole Customer Journey With The Google Ads Ecosystem You Can Go Beyond Search To Target The Whole Customer Journey with Google Ads Many advertisers limit themselves to only…
Have Your Google Ads Stopped Working For You?
Have your Google Ads stopped working for you? Google Ads are changing. Have your campaigns kept up? Are your Google Ads still contributing to your bottom line the way they…
Fluctuations in Conversion Tracking Data in Google Ads
Is Your Google Ads Conversion Tracking Data in flux? Changes to the way things are measured change the results We have been seeing some pretty big fluctuations in Conversion data…
Book Summary – Made to Stick – Chip & Dan Heath
Made to Stick Why Some Ideas Survive and Others Die By Chip & Dan Heath As a communicator, creating ideas that stick in a world where people are exposed to…
Book Summary – Risk: The Science and Politics of Fear by Dan Gardner
Risk: The Science and Politics of Fear by Dan Gardner Fear sells. It is a marketing tool. It is a funding tool. This book is the best compact summary of…
Book Summary – The New Rules of Marketing and PR David Meerman Scott
The New Rules of Marketing and PR How to use Blogs, News Releases, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly By David Meerman Scott Dealing with how…
Book Summary – Buy-ology – Martin Lindstrom
Buy-ology Truth and Lies about why we buy By Martin Lindstrom “In fact, scientists have found an area in the frontal cortex of the brain called Brodmann Area 10, which…
Book Summary – Waiting for Your Cat to Bark? By Bryan and Jeffrey Eisenberg
All Marketers are Liars Persuading Customers when they ignore your marketing By Bryan and Jeffrey Eisenberg “Any conversion process is like a leaky bucket – you pour water in and…
Book Summary – All Marketers are Liars – By Seth Godin
All Marketers are Liars The power of telling authentic stories in a low trust world – By Seth Godin “Successful Marketers don’t talk about features or even benefits. Instead, they…
Book Summary – Influence – By Robert B. Cialdini, Phd
Influence The Psychology of Persuasion By Robert B. Cialdini, Phd This book on “the psychology of compliance” is a classic, and may well be referenced in half of the other…
Book Summary – Call to Action – Bryan Eisenberg & Jeffery Eisenberg
Call to Action Bryan Eisenberg & Jeffery Eisenberg Secret Formulas to Improve Online Results This book is very dense on online marketing information – just about every page has a…
Book Summary – Ca$hing in with Content By David Meerman Scott
Ca$hing in with Content By David Meerman Scott How Innovative Marketers use Digital Information to turn Browsers into Buyers Looking at a number of top web sites, Scott makes the…
Book Summary – Web Copy That Sells – By Maria Veloso
Web Copy That Sells By Maria Veloso The Revolutionary Formula for Creating Killer Copy Every Time First off, this book gets top marks for actually providing a simple, straightforward “Blueprint”…
Book Summary – Winning Results With Google AdWords By Andrew Goodman
Winning Results With Google AdWords By Andrew Goodman Pay per Click Marketing is an essential pillar of a solid search marketing strategy, and a very effective way to get any…
Book Summary – Your Marketing Sucks by Mark Stephens
Your Marketing Sucks By Mark Stephens Marketing that Sucks: We are a wonderful firm composed of wonderful people and we have a wonderful product for wonderful people. Buy us and…
Book Summary – New Brand World Scott Bedbury
A New Brand World 8 Principles for Achieving Brand Leadership in the 21st Century By Scott Bedbury “Companies that present a clear, cohesive, distinctive, and relevant brand identity can create…
Book Summary – Permission Marketing by Seth Godin
Permission Marketing Turning Strangers into Friends and Friends into Customers By Seth Godin “Permission Marketing encourages consumers to participate in a long-term, interactive marketing campaign in which they are rewarded…
Book Summary – Words That Work by Frank Luntz
Words That Work It’s not what you say, It’s what people hear By Dr. Frank Luntz “You can have the best message in the world, but the person on the…
Book Summary – Unleashing The-Idea-Virus
Unleashing the Idea Virus By Seth Godin Stop marketing AT people! Turn your ideas into epidemics by helping your customers do the marketing for you. This is a follow up…
Book Summary – The Long Tail – The New Economics of Culture and Commerce
The Long Tail – The New Economics of Culture and Commerce Why the Future of Business is Selling More of Less By Chris Anderson More selection, and more individualized selection…
Book Summary – Win Bigly by Scott Adams
Win Bigly – Persuasion in a world where facts don’t matter by Scott Adams Dilbert creator Scott Adams gives his take on why Donald Trump is President. In Adams view,…