Thoughts, ideas, analysis & Strategies from my years of experience in a rapidly changing digital marketing field.
DON’T BE THE “MARK” IN THE GOOGLE ADS GAME Make Sure Your Google Ads Budget is spent effectively for you, not Google In the poker game or at the pool hall, “The Mark” is the weaker player – the one that thinks they are doing well, but in the end, Read more…
Target The Whole Customer Journey With The Google Ads Ecosystem You Can Go Beyond Search To Target The Whole Customer Journey with Google Ads Many advertisers limit themselves to only targeting one small, albeit important part of the customer journey when they think about Google Ads. They only focus on Read more…
Have your Google Ads stopped working for you? Google Ads are changing. Have your campaigns kept up? Are your Google Ads still contributing to your bottom line the way they used to? If sales are down, maybe it is the economy, maybe it is seasonal or the re-bound from an Read more…
Is Your Google Ads Conversion Tracking Data in flux? Changes to the way things are measured change the results We have been seeing some pretty big fluctuations in Conversion data over the last few months. 2023 was a big year for changes in Google Ads. I had a good chance Read more…