Summaries of Communications & Marketing Books I have read – mainly for my own reference so I can review the ideas & strategies I have come across
Winning Results With Google AdWords By Andrew Goodman Pay per Click Marketing is an essential pillar of a solid search marketing strategy, and a very effective way to get any message out to a targeted audience. While easy to do, it is also easy to do poorly, or to do Read more
Your Marketing Sucks By Mark Stephens Marketing that Sucks: We are a wonderful firm composed of wonderful people and we have a wonderful product for wonderful people. Buy us and you’ll feel wonderful, and your life will be wonderful everafter Most marketing is spending camouflaged as marketing – just money Read more
A New Brand World 8 Principles for Achieving Brand Leadership in the 21st Century By Scott Bedbury “Companies that present a clear, cohesive, distinctive, and relevant brand identity can create a presence in the marketplace, add value to their products, and may command a price premium” As an alumni of Read more
Permission Marketing Turning Strangers into Friends and Friends into Customers By Seth Godin “Permission Marketing encourages consumers to participate in a long-term, interactive marketing campaign in which they are rewarded in some eay for paying attention to increasingly relevant messages…. Permission Marketing is anticipated, personal, relevant” In a world with Read more
Words That Work It’s not what you say, It’s what people hear By Dr. Frank Luntz “You can have the best message in the world, but the person on the receiving end will always understand it through the prism of his or her own emotions, preconceptions, prejudices, and pre-existing beliefs.” Read more
Unleashing the Idea Virus By Seth Godin Stop marketing AT people! Turn your ideas into epidemics by helping your customers do the marketing for you. This is a follow up to “Permission Marketing” – in answer to the question “How do we get attention to ask for permission in the Read more
The Long Tail – The New Economics of Culture and Commerce Why the Future of Business is Selling More of Less By Chris Anderson More selection, and more individualized selection are key trends of our internet age. “The Long Tail” refers to that part of the market where the quantities Read more
Win Bigly – Persuasion in a world where facts don’t matter by Scott Adams Dilbert creator Scott Adams gives his take on why Donald Trump is President. In Adams view, Trump is a “Master Persuader” and through this lens, it is easier to see why he won the Republican nomination Read more