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Communications & Marketing Book Summaries

Book Summary – The Long Tail – The New Economics of Culture and Commerce

The Long Tail – The New Economics of Culture and Commerce Why the Future of Business is Selling More of Less By Chris Anderson More selection, and more individualized selection are key trends of our internet age.  “The Long Tail” refers to that part of the market where the quantities Read more

By Gord, 2 yearsJanuary 29, 2024 ago
Communications & Marketing Book Summaries

Book Summary – Win Bigly by Scott Adams

Win Bigly – Persuasion in a world where facts don’t matter by Scott Adams Dilbert creator Scott Adams gives his take on why Donald Trump is President.   In Adams view, Trump is a “Master Persuader” and through this lens, it is easier to see why he won the Republican nomination Read more

By Gord, 2 yearsJanuary 29, 2024 ago

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