DON’T BE THE “MARK” IN THE GOOGLE ADS GAME Make Sure Your Google Ads Budget is spent effectively for you, not Google In the poker game or at the pool hall, “The Mark” is the weaker player – the one that thinks they are doing well, but in the end, Read more
Target The Whole Customer Journey With The Google Ads Ecosystem You Can Go Beyond Search To Target The Whole Customer Journey with Google Ads Many advertisers limit themselves to only targeting one small, albeit important part of the customer journey when they think about Google Ads. They only focus on Read more
Have your Google Ads stopped working for you? Google Ads are changing. Have your campaigns kept up? Are your Google Ads still contributing to your bottom line the way they used to? If sales are down, maybe it is the economy, maybe it is seasonal or the re-bound from an Read more
Is Your Google Ads Conversion Tracking Data in flux? Changes to the way things are measured change the results We have been seeing some pretty big fluctuations in Conversion data over the last few months. 2023 was a big year for changes in Google Ads. I had a good chance Read more
Made to Stick Why Some Ideas Survive and Others Die By Chip & Dan Heath As a communicator, creating ideas that stick in a world where people are exposed to hundreds of ideas, thoughts, and pitches every day is one of the biggest challenges. How do you create memes that Read more
Risk: The Science and Politics of Fear by Dan Gardner Fear sells. It is a marketing tool. It is a funding tool. This book is the best compact summary of the challenges faced by communications professionals who need to decrease “fear” around a project or idea. People are pre-disposed to Read more
The New Rules of Marketing and PR How to use Blogs, News Releases, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly By David Meerman Scott Dealing with how to leverage the “Word of Mouth Market” that has become so much more efficient over the last decade, this book Read more
Buy-ology Truth and Lies about why we buy By Martin Lindstrom “In fact, scientists have found an area in the frontal cortex of the brain called Brodmann Area 10, which is activated when we see products we think are “cool” Neuro-Marketing: interesting, enlightening, taboo, and perhaps one of the best Read more
All Marketers are Liars Persuading Customers when they ignore your marketing By Bryan and Jeffrey Eisenberg “Any conversion process is like a leaky bucket – you pour water in and water spurts out all the holes. You can keep adding more and more water, to the bucket, or you can Read more
All Marketers are Liars The power of telling authentic stories in a low trust world – By Seth Godin “Successful Marketers don’t talk about features or even benefits. Instead, they tell a story. A story we want to believe.” This book lays out the strategy behind storytelling – Godin argues Read more