I have created, improved, and worked on hundreds of Google Ads campaigns over the years.  

Here are the factors that set me apart from other Google Ads consultants.  

Advanced Marketing Strategies & Reach

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Beyond just targeting the “Search” where the most expensive clicks are, I can, when appropriate, devise strategies to target the whole customer journey, build brand awareness, and keep your brand or product top of mind and provide additional information while your potential clients or customers make their decisions.

Marketing Expertise

I come from a marketing background, not a tech background. From my degree from SFU to most of my recent reading, I try to stay immersed in the latest marketing trends and ideas. I can come up with creative angles and apply the latest ideas from neuroscience to new digital tools to see what works best.

Avoid the Agency Overhead

I work directly with business owners and marketing managers to build and run top quality Google Ads & Digital Marketing campaigns that stay ahead of the competion and bring in the business you need. I strive to keep communications efficient and ensure the time I spend is focussed on building your business through running & creating campaigns.

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How Can I help?

A Skeptical Eye on AI

Do You Believe Google’s AI is working for you? You should be skeptical. Google has a near monopoly and needs to keep its share prices up. Of course Google is going to tell you that all of their innovations and “machine learning” tools are working for you, and that you can trust them. Sometimes they are right. There are some great tools to leverage. But often, Recommendations & suggestions are to help Google’s bottom line. Focussing your budget where you want it to go will keep you ahead of your competitors.

What matters is your bottom line

Reporting and analyics are important and give great insights, but they don’t always tell the whole story. I know from many studies I have run that solid awareness and information campaigns help drive more sales than just running search campaigns. If people have heard of your company, they are more likely to click on your ad or organic listing.

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Target The Whole Customer Journey

Most customer decisions are “multi-touch”. Often, people will research, question, and contemplate before they make a purchase decision – large or small. Digital Marketing strategies have to account for this behaviour, and bring home more sales or generate leads. How do we find the most lucrative customers or clients? Great metrics mean nothing unless your overall numbers are moving in the right direction.

Call or Message Today

I would greatly appreciate the opportunity to discuss how we can make the most of your Google Ads Campaigns and all of your Digital Ads Spending.  

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Areas of Expertise

I have worked in a lot of areas over the years. Here are some where I have the most experience and enjoy working in.

Google Ads for Industrial Products & B2B

The person you need to talk to might be on the golf course, but they will definitlely be online. There are some unique strategies to get in front of them. From 3D printing to industrial pumps and more, I have worked with industrial suppliers to build their sales funnel and ensure they get in front of the people who will buy their products.

E-Commerce

E-Commerce campaigns can be challenging & competitive. I have worked on very large accounts with thousands of dollars in spending per day, and niche products that need to get to generate good sales on a limited budget. A general benchmark Return on Ad Spend for e-commerce is 400%, but I have run campaigns with up to 2,000% ROAS. Shopify? WooCommerce? No Problem.

New & Innovative Products

How do you get the word out on a new product when no one is searching Google for it, or even has an idea that your product exists? This is a problem I have solved a few times to good success. Through a good understanding of who your potential customer is, or what they are interested in, there are tools beyond just Search Ads to get potential customers to your website or into your sales funnel.  Shopify? WooCommerce? Been there.  

Small Businesses & Solo-preneurs

Running a small business is tough, and there is never enough time.

While many Google Ads consultants are only looking for high paying clients, I am happy to work with the right small clients as well: Trades, Retail Stores, Health Care Provders & Solo-peneurs to keep the clients coming so you can focus on what you do best. I know you have a limited marketing budget that you need to make the most of, and limited time to spend on it. My low maintenance account special might be for you.

Inbound Marketing

The key requirement of inbound Marketing is making sure you are found by the right people and best potential customers. Organic SEO & Paid Google Ads are perfect for this, and there are other tools to keep your sales funnel growing.

Software & SaaS

This tends to be a challenging area as in such a tech savvy field, your competitors are going to be on top of most of the digital marketing tools. Clicks can be expensive if your “Lifetime Value Of A Customer” is high. I have found that solid feedback from your frontline sales team is key to success here. That way, we can focus your budget on the best potential customers & clients.

Do You Have Issues?

I have done a lot of work on political campaigns, controversial issues or just getting a message out. I can combine my knowldege & background in these areas with the digital tools available to create strong Digital Public Relations campaigns that get the right information out to the right people.

Pricing Packages

Low Maintenace Account Special

$249/month
  • If you are an established small business & spend less than $750 per month on Google Ads, you may qualify for our low maintenance account category.
  • We will regularly check your account is running properly, your placements are efficient, your money is being well spent, and the conversions are coming in, and make adjustments when they are not.
  • No off-shoring. I do the work myself. I do use proprietary independent stats software to track the success of campaigns & offer suggestions.
  • This is made for a small business with a limited spend that just needs to keep things on track with search & display campaigns.

Grow & Keep It Competitive

$499/month
  • For businesses in competitive areas or that want to grow.
  • This more comprehensive Google Ads management plan will cover the whole customer journey, keep your ads competitive against your competitors and constantly look for ways to keep you competitive & grow your business.
  • No off-shoring. I do the work myself. I do use proprietary independent stats software to track the success of campaigns & offer suggestions.
  • Covers Search, Display, Video, Demand Gen, Performance Max & Shopping Campaigns as needed.
  • Precise converion tracking to ensure and track the sales and traffic your campaigns are bringing in.
  • Regular contact for feedback on what is working and what collateral we need.
  • Depending on the size & state of the account, a set up fee or a minimum time commitment may be required.

Full Competitive & Growth Mode

$Custom/month
  • Whatever you need to keep ahead of the competition & grow your business, expand across North America or around the world or get an issue message out.
  • This can include Search, Display, Video, Lead Gen, Shopping & Remarketing Campaigns, and conversion tracking that is as precise as possible.
  • No off-shoring. I do the work myself. I do use proprietary independent stats software to track the success of campaigns & offer suggestions.
  • Campaign of the Month Option - every month, we can create a unique campaign to build brand awareness, highlight a product or service, or highlight a problem that your product can solve.
  • Let's have a discussion about what you need and expect and I can put together a quote that defines expectations and sets a long term working relationship up for success. an

White Lable Google Ads Management

Are you a marketing company that is focussed on social media or content creation with client who are asking if you run Google Ads as well? I can help by white labeling top quality Google Ads management to make your agency look great.

I love to integrate Google Ads campaigns with social & content campaings to boost the visibility of great content and ensure clients get the most out of their advertising spend and make everyone loook good.

Let's Discuss How We Can Work Together